If you are a blog or your personal website, you might have noticed a decrease in your rankings and traffic over the past quarter or so. These changes are probably a result of the new algorithm that is launched by Google April of this year. This new Google algorithm is referred to as the Penguin and like Panda, the prior significant algorithm update which was launched in February 2011, it also endeavors to bring down the search engine rankings of websites that are determined to violate the search engine giant's guidelines. Penguin is meant to penalize websites that use keyword stuffing, deliberately produce duplicate content, or participate in link schemes.
Simply put, Penguin is focused on web spam. There are a number of things you can do to regain your ranking or website traffic. To begin with, you should steer clear of black hat techniques such as cloaking which is the technique of showing altered web pages to search engine crawlers. In other words, with cloaking, the website would seem much different to human readers and to Google crawlers.
Additionally, you should post good quality, relevant content regularly. Uploading white papers and helpful articles at least once weekly can help you recover your ranking. It's also advisable to diversify how you build your links. Case in point, as an alternative to utilizing keyword links all the time, you can also make use of non-descriptive links which include "check this website" or "visit this website," as well as brand name links. You can even recast your keyword links. One example is, if your principal keyword is "houses for sale London," try to obtain links with text like "London homes for sale."
It's also sensible to listen to Google Webmaster Tools because doing so can provide you with very helpful insight as to how Google is ranking your website. In some instances, this web service will tell you if they identified spam on your website. Apart from that, it also informs you about technical errors, so that you can optimize your website better, or get it sorted out to ensure easier access to bots. Another way you can regain your traffic and ranking will be by using SEO Fight Back, when it becomes available this month. This is a new plug-in that says it will be a free traffic system which is Penguin proof. Preliminary SEO Fight Back reviews are mixed. There are many reviews believe that the plug-in is innovative. Still, many of those who did send in reviews saying SEO Fight Back might be a scam are hopeful that come launch date, their initial appraisal will be proven otherwise.
Simply put, Penguin is focused on web spam. There are a number of things you can do to regain your ranking or website traffic. To begin with, you should steer clear of black hat techniques such as cloaking which is the technique of showing altered web pages to search engine crawlers. In other words, with cloaking, the website would seem much different to human readers and to Google crawlers.
Additionally, you should post good quality, relevant content regularly. Uploading white papers and helpful articles at least once weekly can help you recover your ranking. It's also advisable to diversify how you build your links. Case in point, as an alternative to utilizing keyword links all the time, you can also make use of non-descriptive links which include "check this website" or "visit this website," as well as brand name links. You can even recast your keyword links. One example is, if your principal keyword is "houses for sale London," try to obtain links with text like "London homes for sale."
It's also sensible to listen to Google Webmaster Tools because doing so can provide you with very helpful insight as to how Google is ranking your website. In some instances, this web service will tell you if they identified spam on your website. Apart from that, it also informs you about technical errors, so that you can optimize your website better, or get it sorted out to ensure easier access to bots. Another way you can regain your traffic and ranking will be by using SEO Fight Back, when it becomes available this month. This is a new plug-in that says it will be a free traffic system which is Penguin proof. Preliminary SEO Fight Back reviews are mixed. There are many reviews believe that the plug-in is innovative. Still, many of those who did send in reviews saying SEO Fight Back might be a scam are hopeful that come launch date, their initial appraisal will be proven otherwise.
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